Consumer protection is one of the main prerequisites for the growth of the financial technology (fintech) industry in Indonesia. Personal data protection and data confidentiality have become an important concern for all fintech providers in Indonesia. The Indonesian Fintech Association (AFTECH), through its working group, has included this topic in the list of priority issues since 2017 and has conducted dialogues with regulators and relevant stakeholders; including but not limited to the Ministry of Communication and Information (Kemenkominfo), the Financial Services Authority (OJK), and Bank Indonesia (BI). AFTECH was officially appointed by OJK to become the Association of Digital Financial Innovation Providers (IKD) in 2019. AFTECH has the task of compiling a general and specific Code of Ethics for each business model that falls within the scope of IKD. In order to carry out the task of compiling a general industry list, the AFTECH Board of Directors has agreed to draft a Code of Ethics regarding Personal Data Protection and Data Confidentiality in the Financial Technology Sector (PDP Code of Ethics).